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Monday, January 09, 2006

Now Come On....

Saw this today:

"Of the 10 TV shows with the most product placements, seven were reality series. Topping the list was NBC's The Contender, which recorded 7,514 "brand occurrences" in just 15 telecasts -- or more than 500 per telecast."

Okay, is it possible this is somehow incorrect? There are about 48 minutes in an hour show minus the commercials. Doing the math, this would work out to be almost 10 and a half product placements PER MINUTE.

I saw many episodes of "The Contender" and I don't recall something like this:

"I think you need to box Joey, hand me that Coke, because Joey can be beat, he puts on his Nike shoes one foot at a time just like you, and when he arrives in his Dodge Stratus and looks at his Timex watch, he'll know that it's time to get some BC headache powder, cause his head is gonna get a pounding from your pugilistic skills. Now lets go head to the border and grab a gordita and a refreshing Mountain Dew before we make our way to the Mirage Casino for the bout inside Verizon Wireless stadium."

6 Comments:

  • Hour long shows are down to about 42-44 minutes sans commercials. Sitcoms are now 21-22 minutes tops.

    By Anonymous Anonymous, at 11:39 AM  

  • Correct me if I'm wrong, but I don't think that you have to mention the product by name-- the Pepsi can being visible in the shout is considered product placement as well. If that is true, then one shot of a kitchen could easily score huge numbers of products. Also, if the Nike logo or the Abercrombie & Fitch's logo is visible on an item of clothing worn in a scene, that counts. Wait, I'm on a roll... This show was in a gym, yes? Posters on the wall, Coke or Gatorade machine in the corner, sports equipment... the possibilities are endless!

    The point of my rant? Product placement does not have to be as obvious as it was on The Apprentice or The Restaurant.

    By Anonymous Anonymous, at 6:51 PM  

  • And while I'm all about the shouting... the correct word in the previous comment should be SHOT.

    By Anonymous Anonymous, at 6:52 PM  

  • you make good valid points.....but my version was more amusing.

    I still have a hard time believing there was quite that much going on, but who knows.

    By Blogger DeNirogator, at 8:57 PM  

  • and you don't ever actually want to be corrected when you're wrong do you?

    By Blogger DeNirogator, at 10:17 PM  

  • All I know is that you'd think Shasta is the biggest soda maker on the planet, because EVERY show I ever see has people drinking generic cans of "SODA" or a very blatant Shasta.

    I miss that show Shasta McNasty.

    By Anonymous Anonymous, at 10:29 PM  

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